Diego Martinez Tagle
Immediate savings strategy with high impact on CX
Objective: reduce logistics costs in the extended catalog without impacting the customer experience.
OR • Priority (Savings Now)
Optimal Route — “Savings Now, Low Risk”
Algorithm that calculates the best delivery route based on distance, time, promised delivery date,
and fleet volume capacity. Last-mile tool for route planners, DC last-mile associates, and drivers.
KPIs (weekly)
Cost of delivery (km + time)
In-full (trucks fully loaded)
On-time (meets promised date)
Fleet capacity (delivering / total)
Roadmap
Phase 1 — 3 months: Be ready to Pilot in 1 node.
Phase 3 — 7 months: Be ready for Beta version 10 nodes.
Phase 7 — 18 months: Achieve national expantion.
Benefits
Immediate savings (short time-to-value).
Low CX risk (no promise change).
Pilotable & measurable with clear weekly ROI.
Resilience against traffic, weather and peak seasons.
OO • Wave 2 (Structure)
Optimal Origin — “Change the Cost Geometry”
Algorithm that selects the best fulfillment node (DC, Store, Delivery Station) considering stock availability,
distance, fleet capacity, and promised delivery date.
KPIs (monthly)
Split shipments
On-time
Rejects due to OOS
Cost of delivery
Fleet capacity
Roadmap
Phase 1 — 3 months: Be ready to Pilot in 1 node.
Phase 3 — 12 months: Be ready for Beta version in 1 mayor city
Phase 12 — 18 months: Achieve national expantion.
Benefits
Structural impact reduces cost-to-serve from the origin.
Fewer splits / distance better future promise reliability.
Synergy with OR one boost the other one.
Start with Optimal Route to unlock immediate savings with low CX risk, then connect it to
Optimal Origin to reshape the cost structure — two flagship products for Supply Chain.